Partners

As fate would have it, the founders of LifeAID first met in a Box in Santa Cruz, California in 2010. At that time, the Box was called CrossFit® North Santa Cruz which later changed to Maxim and today is, CrossFit® Scotts Valley. Orion was a Certified Financial Planner in town and Aaron was a Chiropractor who happened to work with many of the local athletes. From this meeting, a friendship evolved which later turned into a business partnership. After months of brainstorming and collaboration, the LifeAID vision was conceived. The two were convinced that there was a genuine need for products that weren’t being met by anything on the market at that time. The two approached Erik, a longtime friend of Orion to join the team as a Creative Director/Graphic designer. It helped that Erik was an avid athlete himself, participating in all the open events. From there, the team approached David, the owner of CrossFit® Maxim and one of the original CrossFit® Kids, about developing a performance and recovery supplement for the sport. David’s focus throughout the development process was the key functions of elite athletes – cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination and accuracy. Aaron’s background in nutrition and chiropractic care proved instrumental in helping develop the products, along with a team of beverage scientists and a biochemist, led to the development of the products. FitAID was born in May of 2012.